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SEO for Musicians: Understanding Search Engine Optimization

»Posted by on Jan 1, 2012 in Blog | 62 comments

SEO for Musicians: Understanding Search Engine Optimization

While social media sharing is becoming more prevalent, the reality is that the majority of people still find most of their content via Google or one of the other major search engines. This means that if you don’t have some basic understanding of how search engines work you’re missing out on a HUGE potential audience, and more importantly, album sales. But not all keywords are created equally I can’t tell you how many times I meet an artist who tells me that he/she has a great search engine ranking. I’ll then ask what keywords he/she ranks for. It seems that nine out of ten times the answer is his or her own band name. I hate to break it to you, folks, but for the most part this is irrelevant. While it’s certainly important to rank well for your own band...

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